Whatsapp down memes 20218/12/2023 ![]() In this paper, a qualitative methodology based on ethnography research is used and ethnographic fieldwork is carried out on the memes disseminated through WhatsApp during the lockdown period experienced in Spain (14 March to 21 June 2020). The memes draw on irony, ingenuity and creativity to make a difficult and stressful experience more bearable. Throughout the confinement period, there was an excessive flow of humorous memes concerning Coronavirus and related shared experiences during the National State of Emergency decreed by the Spanish Government. During the COVID-19 crisis, the main means or channels of communication were social networks. It is deemed a particularly important feature of the Spanish personality. Humor is cultural: it varies from one country to the next and is part of the idiosyncrasies of a culture. ![]() Humor was one of the most frequent and widely used strategies in an attempt to keep perspective, deal with the seriousness of the situation and make the day-to-day more bearable. Different resources were employed to face this new stressful and unexpected situation (fitness, reading, painting, meditation, mindfulness, dancing, listening to music, playing instruments, cooking, etc.). In Spain, citizens were isolated in their homes and were not able to interact physically with family members, friends or co-workers. The COVID-19 crisis, and its ensuing periods of confinement, has generated high levels of social stress on a global scale.
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